Right About Nothing
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Brief an audit

Independent Meta & Google Ads audits / Thomas Leeming

Know what your ads are really doing.

Looping illustration of an ads audit on an example account: messy campaigns renamed and merged, wasted spend found and moved, fixes ranked and ROAS improving, ending on the idea behind Right About Nothing.

The Audit · illustrative example

Get a clear second opinion on your paid media, and a practical plan for what to fix next.

Brief an audit Start a project
$50M+USD guided
30+Accounts
2016Paid media since
2022Working with AI since

Audit clients are not named or listed here to protect their privacy. The experience above is shared only in aggregate.

What the audit covers

Find the signal before you add more spend.

Ad platforms are good at reporting activity. I look at everything around it too: the creative, the page, the tracking and what the business needs from the account.

Everything the audit covers
  1. 01

    Account structure

    Campaigns, objectives and where the budget actually goes.

  2. 02

    Audiences

    Prospecting, remarketing, exclusions and overlap.

  3. 03

    Creative

    Message, format, fatigue and what your tests are telling you.

  4. 04

    Landing path

    The offer, the page and where people give up.

  5. 05

    Tracking

    What you can trust, and what needs checking.

  6. 06

    Waste

    Spend that isn’t earning its keep.

Meta, Google or both. Read-only access is enough to start.

Brief an audit

What you get

Now, next, later.

The audit ends with a plain written readout: what’s wrong, why it matters and what to fix first. Your team or your agency can work straight from it.

Turnaround
Typically 3–7 days after full access
Price
Quoted after a short discovery call
How an audit works
Example Readout · illustrative account, not a client

3 fixes, ranked

  1. NowPause overlapping ad setsTwo ad sets are bidding for the same people.Audience overlap
  2. NextCut low-intent placementsSpend is drifting to placements that rarely convert.Placements
  3. LaterTest a frequency capThe same people see the same ads too often.Frequency

Who does the audit

From Osaka edit suites to ad accounts.

I’m Thomas Leeming, and I do every audit myself. The road here went through Japan.

Read my background
  1. 2007 – 2020

    Japan, 13 years

    Video director, translator, FM Osaka DJ and comedian in Tokyo. I also worked on JANBARI.TV programs from 2007 to 2018, and ran my own company, Hit Start, which made EDAMAME Arcade for Square Enix.

  2. 2020 – 2026

    Perth

    Marketing Manager at Complete Home Filtration.

  3. 2026 – now

    Independent

    Meta and Google Ads audits. Stand-up around Perth on the side.

Studio work

I also make things.

Film and radio in Japan, a YouTube channel for Square Enix and websites for businesses here in WA. Most of it is still online, so you can see for yourself.

All work
The EDAMAME Arcade Channel title card: two presenters either side of a green wireframe map of Japan.

Featured / EDAMAME Arcade

Made by my company for Square Enix.

Square Enix is the Japanese publisher behind Final Fantasy, Dragon Quest and Kingdom Hearts. My company, Hit Start, worked for them directly over several years. We made the EDAMAME Arcade Channel, promoted Final Fantasy and plenty of other games, and ran large paid campaigns across Meta and YouTube.

Public channel stats, as of September 2026

Subscribers
34.1K
Videos
413
Views, most-viewed video
2.4M

Highlights

  • Final Fantasy × Yamanote Line
  • E3
  • Final Fantasy VII Remake
  • Starwing Paradox
  • Final Fantasy XIV, with Naoki Yoshida (Yoshi‑P)

The full story The channel (opens in a new tab)

Also featured

Prototype lab

Some of it you can play.

Four games from the lab, built to find out whether an idea is any fun. Each one opens in a new tab.

All eight builds

The method

AI on a short lead.

I’ve worked with AI heavily since July 2022. It’s good at some jobs, and I decide which ones.

  1. Research and ideas

    AI helps me with research and creative angles, always closely guided by me.

  2. Audit numbers stay offline

    The number-crunching runs on an offline model on my own hardware. No client data goes to a cloud AI service.

  3. The calls are mine

    I read the account, decide what matters and write the readout myself.

AI Alchemy How I approach an account

Start here

Want to know what your ads need next?

Tell me what’s bothering you about the account. I’ll get back to you to book a short discovery call.

Brief an audit See what gets reviewed