Independent Meta & Google Ads audits
A second opinion on your Meta and Google Ads.
An outside read of your account from someone who isn’t running it. You get a plain readout of what’s working, what isn’t and where to start.
3 fixes, ranked
- NowPause overlapping ad setsTwo ad sets are bidding for the same people.Audience overlap
- NextCut low-intent placementsSpend is drifting to placements that rarely convert.Placements
- LaterTest a frequency capThe same people see the same ads too often.Frequency
- USD in ad spend guided
- $50M+
- Ad accounts reviewed and guided
- 30+
- In paid media since
- 2016
- Working with AI since
- 2022
Audit clients are never named on this site. These figures are anonymised totals.
What gets reviewed
The account, and everything around it.
Platform numbers rarely tell the whole story. I follow the money from the ad to the page to the result.
- 01
Account structure
Campaigns, objectives and budgets, and whether the setup matches what the business is trying to do.
- 02
Audiences
Prospecting, remarketing, exclusions and overlap, and where the account is running on habit.
- 03
Creative
Message, format, fatigue and testing. What your current ads are teaching you.
- 04
Landing path
Whether the page keeps the promise the ad made, and where people drop off.
- 05
Tracking
What you can trust, what needs checking and where the reporting flatters itself.
- 06
Waste
Where the money leaks, and what’s holding the account back.
What you get
A readout you can act on.
No hundred-slide deck. A plain written readout of what’s happening, why it matters and the order to fix it in.
It’s written so you can hand it straight to your team or your agency.
How I think about an account- Now
Fix first
Problems costing money today, or muddying the numbers you’re reading.
- Next
Worth doing
Changes ranked by likely impact, effort and how sure I am.
- Later
Worth testing
What to learn next across creative, audiences, offer and page.
How it works
You’ll know the price before I start.
This is the whole path, from first message to readout.
- 01
Brief
Tell me what feels off and what the business needs from the account.
- 02
Discovery call
A short phone call so I understand the size and shape of the account.
- 03
Quote
A quote for your account, with the turnaround confirmed.
- 04
Access
You grant read-only access. It’s used only for the agreed review.
- 05
Audit
I go through the account myself.
Typically 3–7 days - 06
Readout
Findings ranked Now, Next and Later, in plain English.
- Fee
- As a guide, most audits land between $2,000 and $5,000. Your quote comes after a short discovery call, once I know the size and shape of the account.
- Turnaround
- Typically 3–7 days after full access, depending on the size of the account. Your quote confirms it.
- Access
- Read-only access, used only for the agreed review. Nothing in the account changes.
Who does the audit
Not a dashboard.
A person.
I’m Thomas Leeming, and I do every audit myself.
Before this I spent 13 years in Japan. I directed and edited video, translated, DJed on FM Osaka, did comedy in Tokyo and ran my own company, Hit Start, which made the EDAMAME Arcade Channel for Square Enix. From 2007 to 2018 I also worked on JANBARI.TV programs like NO LIMIT and iPeka.
In Perth, I was Marketing Manager at Complete Home Filtration from 2020 until I went independent in June 2026. These days I also do stand-up around Perth.
The long way round.
- Jun 2026 – nowIndependent Meta & Google Ads AuditorAI for paid media · Perth
- Mar 2024 – nowStand-up comedianPerth
- Oct 2020 – Jun 2026Marketing Manager, Complete Home FiltrationOsborne Park, WA
- Mar 2017 – Apr 2018Radio DJ, FM OsakaOsaka
- Jan 2015 – Apr 2017ComedianTokyo
- Mar 2014 – Jul 2020Chief Executive Officer, Hit StartRadio production, and the EDAMAME Arcade Channel for Square Enix · Japan
- Nov 2009 – Feb 2020Translator (self-employed)Japan
- 2007 – 2018JANBARI.TVPrograms including NO LIMIT, Writer X, Writer Battle X and iPeka · Japan
- Nov 2007 – Feb 2014Director, Eizo WaveVideo post-production and editing · Osaka
AI in the audit
The AI runs offline.
AI does one job in an audit: crunching large volumes of numbers, closely guided by me. The model runs on my own hardware, so no client data goes to a cloud AI service.
I make the calls in the readout myself. I’ve been working with AI since July 2022.
How I use AI- Your ad accountRead-only access
-
My own hardware · offline
Offline modelCrunches the numbers - MeReads the account and makes the calls
- Your readoutNow, Next, Later
Cloud AI servicesNo client data sent
Questions
Before you hand over access.
How much does an audit cost?
As a guide, most audits land between $2,000 and $5,000. Your quote comes after a short discovery call, once I know the size and shape of the account.
How long does it take?
Typically 3–7 days after full access, depending on the size of the account. The quote confirms the timing before anything starts.
Who does the review?
I do, every time. AI helps with the heavy number-crunching, but I read the account, make the calls and write the readout.
What access do you need?
Read-only access to the ad accounts, or full exports, plus the landing pages and a bit of business context. I only ask for what the review needs.
What happens to my data?
Your access and exports are used only for the agreed review. The number-crunching runs on an offline model on my own hardware, so none of your account data goes to a cloud AI service. The privacy policy covers how data is handled.
Meta, Google or both?
Either, or both. If you run both, I also look at how they affect each other.
Does my agency need to know?
That’s your call. Read-only access changes nothing in the account, so the audit can run quietly. The readout is written so you can hand it to an agency if you want them to act on it.
What if the account is in good shape?
Then I’ll tell you. Knowing what’s working, and what to leave alone, is a useful result too.
Will you take over the account?
Not by default. This is an independent review. The readout can go to your team, your current agency or whoever makes the changes.
What don’t you do?
I don’t promise a magic ROAS, and I don’t invent work to justify a retainer. The aim is an honest read and better next decisions.
Start with the account you have
Know what to fix first.
Send a short brief, and I’ll get back to you to book the discovery call.