AI Alchemy
AI does the legwork.
I make the call.
I’ve worked closely with AI since July 2022. In an audit, it crunches the big numbers. In studio work, it gets a rough idea in front of people sooner. Either way, one person answers for the result. Me.
Possibility, plus intent, plus consequence, equals work that holds up.
Where AI fits
Who does what in an audit.
I do every audit myself. AI takes some of the number-crunching, and I guide it closely. Here’s how the work splits.
How an audit worksAI does
- Crunches the account exports, row by row.
- Flags patterns and outliers worth a closer look.
- Builds the summary tables I ask for.
I decide
- Which patterns are real, and which are noise.
- What to fix first, and what can wait.
- What the readout says, in plain English.
The number-crunching runs on an offline model on my own hardware. Nothing from your account goes to a cloud AI service.
Why this symbol
An idea needs air.
Then it needs somewhere to land.
The triangle comes from the alchemical sign for air: possibility, the part AI is good at. The stem and the two bars are my addition. The stem is intent, where the work is headed. The bars are weight, the consequences someone has to answer for.
Possibility above. Responsibility below.How I approach an audit
How I use it
Same four steps, every job.
The first version gives me evidence. The evidence makes the next call better.
Find the real problem.
Who it’s for, what’s at stake, and what you know that no prompt ever will.
Point the tools at it.
AI goes where it saves time or shows me something I’d miss. Nowhere else.
Make a first version.
A readout, a campaign, a prototype or a site. Something people can use.
Learn from what happens.
What people do with it tells me what the next version needs.
The point
If it looks generated, I’ve done it wrong.
Every project gets its own look. AI stays backstage.
See the workA sharp outside view
Put it to work on your account.
Send a short brief. We’ll talk it through on a call, then you get a quote.